Finding something you do today, something that you do well, and can give yourself credit for is a demanding task and most of the time, especially in today’s world, is not one’s priority. But who are we if we don’t have goals to work towards and what meaning does life have if we cannot enjoy our earnings and success—are we even allowed to give ourselves a pat on the back these days?
Thankfully, Liqui Moly South Africa understands that everyone needs a pat on the back, sometimes it’s just to help find your mojo or to help remind yourself that you are overcoming obstacles and fears and objections and also sometimes it’s a simple reminder that you’re getting the job done!
Every two years Liqui Moly likes to kick their year off with a select group of partners, supporters, and industry leaders. This year we at ZA Bikers received an exclusive invitation to the LIQUI MOLY Kick-Off Event—a prestigious gathering where passion met performance. We’ve worked with Liqui Moly for several years now both in the Automotive and the Lifestyle side and we’ve enjoyed building a strong bond with such a passionate brand, team and family.
The event took place at the notorious home of racing that is Ridgeway Racebar in Edenvale, this invitation-only event was an unforgettable evening giving everyone insight into “LM’s” strategy, celebration, and shared vision for the road ahead. I must say, LM turned Ridgeway into a second home base, it almost felt like you were walking into Liqui Moly’s head office. From 19:00 up until just after 21:00 LM celebrated benchmark after benchmark and also unveiled their 2025 plans to strengthen the partnerships that drive their success—it was a night that set the tone for another extraordinary year.
From our side, it was exciting to see Liqui Moly motivate their dealers’ sales teams through the Liqui Moly Advantage App, allowing each salesman to track their sales, unlock points to increase their knowledge through training programs and win prizes along the way. After the two-year mark, the best salesman in Southern Africa and Africa would receive a handsome prize of R100,000 for their efforts. This App is also available to the enthusiast which can help you find and research the products for your specific vehicle and potentially earn you enough points to join the VIP Club (this also comes with its benefits and prizes).
A hard-working employee Kaifo Amade from a dealer based in Maputo Mozambique by the name of AAGP (Auto Acessórios Grande Prémio) took the honours for best sales record in Africa recorded on the Advantage App. The smile said it all, Liqui Moly are empowering individual salesmen across all their stores and also lightening the load as far as “pats on the backs” and bonuses for the dealers across the country go. In SA, Goldwagen rounded off the top 5 retail stores with Alberton taking top honours and another top-performing salesman collecting his R100,000.
Liqui Moly welcomed a massive selection of sponsored athletes to the stage to say thank you for 2024 and a “let’s go get ’em” 2025. Two wheels, four wheels, pedal power and some young talent were also celebrated on stage. LM made it clear that they aren’t just involved in sports and sponsoring athletes for wins, but they are supporting people who are good brand ambassadors, those who can represent the brand well and show good sportsmanship.
Dealers, suppliers, media and athletes aside, Liqui Moly also highlighted their passion for education and giving back to the communities in need. The communities or charities that LM are passionate about are the Tshepang Programme for Orphaned and Vulnerable Children and the Bramley Children’s Home. The team are out there sweating, playing soccer, chatting with the kids and sharing words of motivation. Melicia Labuschagne (Managing Director Liqui Moly SA) and her team wanted to help these two heroes start the year on an up so R50,000 was donated to each cause.
Liqui Moly South Africa: “Here’s to pushing boundaries, fuelling passion, and showing both our partners — and our fans — the love they deserve in 2025!”
For more info on Liqui Moly products visit – www.liqui-moly.co.za
