Trek is a bicycle brand that has gotten everyone’s attention in the last few years, and we are not just talking about your competition-driven ‘XC’ cyclists, but the normal beginner and enthusiast. Like some other well-known concept brands in SA, Trek has slowly grown its footprint (just over 26 dealers in SA) and whilst still being one of the best-selling brands in the USA, they have focused its efforts on bringing the formula across waters and thus now growing their popularity in SA.
One of the ways that they’ve done this is by focusing on the products they develop, taking notes from the weekend warriors, free riders and the enthusiasts—riders that want something well built, long-lasting, unique and priced well too. I’m not saying all of Trek’s bikes meet these criteria and that’s simply because they also build state-of-the-art bikes for competition and some of their bikes are built for good old-fashioned peacocking.
Trek are one of the few brands that listen to their client’s feedback and that’s why we see many of their entry-to-mid bicycles fitted with very good parts and packed with usable features as standard. What we are also beginning to see more of in SA are these rapidly growing “official concept stores” that are owned and operated by Trek Official and offer all riders a ‘factory’ or premium dealership setup.
We recently visited one of Trek’s local concept stores at the gnarly Wolwespruit bike park in Pretoria, known for being a top-tier riding destination catering to cyclists of all skill levels…
What we saw at Trek Bicycle Wolwespruit is what you can typically expect to see at most of the local Trek Concept branches and that’s an entire range of both Trek and Bontrager products, a vast fleet of Demo bikes, highly skilled mechanics that could probably ride circles around you and in the case of Wolwespruit bike park, an epic testing ground for both bicycle and rider.
The advantage of having a brand-run retail experience is like no other, we’ve seen it in the automotive world and it just works, not only does it make fanatics out of the clients, but clients that trust, feel connected and are in turn fully invested in the brand from coffee to loading their bikes back on the rack.
One of the biggest advantages Trek Wolwespruit has compared to the rest is having demos and a bike park on their doorstep, allowing customers to test models like the Rail, Top Fuel, EXe, and Supercaliber, ensuring they find the perfect fit before making a purchase.
From the moment you walk into the store Marc (store manager) and his very accommodating sales team are at your service ready to guide you through the ocean of possibilities that is the vast range of Trek bicycles. The Trek team have kitted just about every visible part of the store with high-quality bikes, accessories and parts. Even behind the scenes, the Wolvespruit branch has a state-of-the-art workshop where trained technicians are prepped and ready to keep your bike working at its best.
Like a well-lubricated drivetrain, Trek SA and their concept stores are ready for the long haul and are here to bring all riders their flavour of MTB, Road, Gravel and E-bicycling fix. So, next time you are in town, stop by the store for a coffee, go for a demo ride and finish it off with a cold one and a Pizza from one of the many restaurants located on the premises.
For more information on Trek Bicycle Wolvespruit visit – www.trekbikes.com
