No matter your opinion of them, their road manners or the state of the motorcycles they ride, there can’t be too many of us who have not relied on delivery riders to make our lives that bit easier and more time-efficient. New brand names have become huge in SA motorcycling, thanks to the likes of Big Boy, Hero and, perhaps most visibly, by Bajaj, especially when the bright yellow Bajaj Qute Bolt taxis are to be seen in ever-increasing numbers on the roads.
It’s easy to be cynical about the manufacturers of delivery bikes, thinking that all they do is supply the means of transport and then leave the riders to it, with very little in the way of customer care, other than making sure they have all the relevant spares for servicing and repair. However, a new initiative by Bajaj South Africa has given lie to this assumption and it’s all rather impressive, if we’re honest.
From October through to December 2024, Bajaj SA has been giving back to delivery riders through what they have called Service Camps, whereby delivery riders (on Bajajs, of course!) are invited to bring their bike to an established workshop for a free oil service and general check-up, with incidental repairs carried out at no cost. Not only are these Service Camps a way of giving back to their loyal customers but also as a way of introducing those same riders to the workshops, which will become official and fully-branded Bajaj service and sales centres.
Gauteng service camps were held in Roodepoort, Craighall, Centurion, Hatfield, Cresta and Eersterust and over 200 services were carried out at no cost to the riders.
The initiative will continue into 2025 and spread around the country and there will be dealer-based campaigns where new motorcycles sold will include service vouchers and other benefits for the riders.
Experienced motorcyclists might turn their noses up at delivery riders but there can be no doubt that not only are they adding huge convenience to the lives of many members of the public, but the industry is empowering many small businesses and individuals. Also to be taken into consideration is the effect the sale of hundreds, if not thousands of delivery bikes every month is having on the motorcycling industry in the country.
An aspirational motorcycle a delivery bike might not be for many, but for others, it is a lifeline and a chance to support their family, by providing a service that is becoming increasingly important to – and appreciated by – so many.
Bajaj SA really should be applauded for their efforts to support these hard workers.
For more information on Bajaj products visit – www.bajajsouthafrica.co.za
