Royal Enfield, the global leader in the mid-size motorcycle sector, today announced the start of a new distribution partnership with Moto Royale for South Africa, with confirmation of the first Royal Enfield Exclusive Store in the region opening in early 2025.
Established in 1901, Royal Enfield is the oldest motorcycle brand in continuous production. It now has over 2800 points of contact with motorcycle enthusiasts worldwide, including more than 200 exclusive stores. Buyers who purchase any Royal Enfield motorcycle today receive a three-year manufacturer warranty, three years of roadside assistance, and free membership to the Royal Enfield Riders Club to engage in community events.
Moto Royale’s all-new Royal Enfield exclusive store in Cape Town, Salt River, will open in conjunction with the expansion of Royal Enfield’s portfolio of mid-size 350cc to 650cc model availability for the South African market. Customer pre-orders are being accepted from 16th December 2025 on all key models including the HNTR350, Bullet 350, Classic 350, Meteor 350, Guerrilla 450, Himalayan 450, Interceptor 650, Continental GT 650, Shotgun 650 and Super Meteor 650 – with the newly announced Bear 650 and Classic 650 will be arriving in-store from March 2025.
Commenting on the new Royal Enfield and Moto Royale distribution partnership Arun Gopal, Head of International Business EMEA said “The agreement with Moto Royale represents a huge opportunity to develop our retail footprint in South Africa. Our consumer base in the area is already modestly established with an active community of loyal riders; the opportunity lies in a growing number of urban commuters and unmatched scenery to explore on two wheels. We have selected a partner who understands our core values and will develop the local brand experience in dealerships and grow the Royal Enfield customer community.”
Sabrina Schoeder and Adam McCallum, directors of Moto Royale commented “Royal Enfield’s expansion in South Africa, with its all-new 2025 product line-up and accessibly priced range, marks the beginning of a local biking revolution whereby accessibility and community are paramount. To this end, Moto Royale has already begun a programme of retail network development to support and service customers at the level expected by one of the world’s most iconic motorcycle brands. With the launch of the first exclusive store
in Cape Town, we look forward to more South Africans joining our Royal Enfield family.”
In addition to Sales, Service and Warranty for all Royal Enfield motorcycle models, Moto Royale offers complementary products such as Royal Enfield clothing and apparel, protective equipment and genuine motorcycle accessories, as well as tours, rentals and experiences in conjunction with Royal Enfield’s official experience partner in South Africa, RETZA (Pty) Ltd.
To learn more about the power and elegance of Royal Enfield motorcycles in South Africa visit: www.moto-royale.co.za & www.royalenfield.com.
