Through the efforts of the Fire It Up Group, the Hero motorcycle brand has enjoyed huge success in South Africa, so much so that Hero MotoCorp of India, impressed with the progress and growth of the brand here, has committed to investing in South Africa.
Fire It Up will be establishing Hero’s flagship store in Cape Town, where customers can both experience the Hero brand and learn about its history, as well as its commitment to the environment by becoming carbon neutral by 2027. The project will happen under the guidance of Hero MotoCorp India.
At the new store, customers will be able to investigate the full range of current Hero motorcycles and scooters, both petrol and electric, as well as new and upcoming models that have all contributed to making Hero MotoCorp the world’s largest motorcycle manufacturer.
Hero MotoCorp also manufacture and market a range of smaller-engined Harley Davidson motorcycles which are making good inroads into the Indian and Asian markets, as well as owning a share of Zero Electric Motorcycles, Ather Electric Scooters and Hero’s own electric manufacturing arm, Hero Gogoro. Not only that, but Hero Germany is where engine design and motorcycle development takes place, as well as being the home of Hero Motorsports, which has developed the impressive Dakar Rally bikes.
Outside of motorcycling, Hero MotoCorp sponsors cricket’s IPL series, the International Women’s Hockey League, the AMA in America and also, in golf, supporting the Tiger Woods Foundation and the PGA.
Perhaps the most important development is a new commercial motorcycle fleet support programme, aimed at creating more profitable fleet management, focusing on maintenance costs, cost of ownership, rider safety and rider earning potential.
Hero South Africa already has an excellent working relationship with South African fleet operating companies and this latest development will undoubtedly enhance this.
For more information on Hero Motorcycles visit: www.heromotorcycles.co.za
