Certain claims don’t demand to be explained once stated. For example, the fact that Yamaha Distributors South Africa is and will always be the home of innovation. Their formula has long been held by two pillars which are no secret to those whose hearts they continue to rev. Firstly, they keep their customers on the move be it on the road or on water. Two, they move with the times!
The reputable distributor of everything motor and marine has proven this once again with their recent announcement. They have officially launched an expanded full-service e-commerce platform for their company-owned retail outlets that will allow their existing and new customers to get their hands on the Yamaha marine and motorcycle product catalogue together with various other brands, such as Kymco, online.
You read that right, customers can now purchase everything on offer on the websites with just a click. From both new and used motorcycle and marine products to accessories and apparel.
The expanded e-commerce platform is an extension of the company’s initial online store which was launched in 2021. While it afforded customers the convenience they needed, the store had limitations as it only offered a variety of motor and marine accessories and apparel products.
Having identified the demand for even more convenient ways of shopping along with the success rate of the original site, the next best thing for Yamaha Distributors SA to do was to get with the times by availing their entire product listing online so shoppers can do their thing with ease.
This is an exciting milestone for the brand as the site currently stands as the first of its kind in South Africa, further positioning the business as a leader in innovation in both its product offerings as well as the way it markets them. And we say this because where else can you shop for a bike, a boat and some goggles online without switching websites in SA? Exactly!
The platform is implemented across all three existing dealerships owned by the authorised distributor of Yamaha products, Tuning Fork (Pty) Ltd (trading as Yamaha South Africa). These dealerships are Linex Yamaha Randburg, Linex Yamaha Lynnwood as well as World of Yamaha, all located in the Gauteng province.
The origin of all these three stores began when Linex Yamaha Randburg opened its doors for the first time in 1977. Attracted by its status as the top-rated Yamaha Motorcycle dealer, Tuning Fork purchased Linex Yamaha Randburg in 2018 and has since expanded its retail territory to various locations including online!
Jessica Jooste, Marketing General Manager at Yamaha had this to say about the new upgrades on the e-commerce platform:
“We are excited to see years’ worth of strategy and hard work culminate in an amazing finished product allowing customers to not only browse but purchase lifestyle-orientated products, from multiple brands, online. It has always been our aim to bring our product range closer to our existing and new markets.”
The platform holds an extensive range of products. From bikes and boats all the way to accessories. Get clicking…sign up to shop all the Yamaha products on your wish list!
You can access the online stores by visiting:
www.linexyamaha.co.za
www.linexyamaharandburg.co.za
www.linexyamahalynnwood.co.za
www.worldofyamaha.co.za
